The ‘Krapopolis’ animated comedy series will debut alongside a specialized marketplace to sell symbolic digital products, such as non-fungible tokens portraying the show’s characters and artwork. In addition, the show intends to reward its most devoted followers with tokens that open “exclusive social experiences.”
Along with this collaboration, Fox announced the formation of a new NFT firm called “Blockchain Creative Labs,” which is intended to tap into the Krapopolis market and other shows in the future.
While details on what ‘fully organized on the blockchain’ entails are limited, Fox Entertainment CEO Charlie Collier stated his aim to connect ad partners to NFTs during a Livestream presentation unveiling the platform. Form, stating:
“Not to go too far into it today, but as an advertiser-focused, artist-first and animation-obsessed company, Fox is going to take advertisers into the world of blockchain-powered tokens, including NFTs.”